If you have not noticed, we are little different than most skateboard/longboard companies. For one, we appreciate an outside-the-box approach to skating, and we like seeing people bending the rules and having fun. Nine years ago we met William Royce on a sales trip to Florida and he offered to make us a video in consideration for a sponsorship. As you can imagine, this happens a lot but we had a good feeling about Will. He had a crazy look in his eye and a freakishly magnetic control of the board.
When he finally sent us this video a few weeks later, we loved it! We loved the hard-charging vibe, the music and the snowboard feel of his skating. We loved that he went off-pavement, something that few had done at the time. And we loved that he independently produced a short gnarly video with no budget and no direction. This video epitomizes what is great about Will and is a lesson to anyone wanting to get sponsored by any company. BE ORIGINAL, SKATE HARD AND MAKE IT F*CKIN HAPPEN ON YOUR OWN. Do that and you'll be successful in one way or another!