A Crash Coins A Name
It was summer 2001 and 21-year old founder Ryan Daughtridge had just crafted another set of prototypes for an afternoon session with the crew. All summer he'd been making skateboards and longboards in his dad's tiny woodshop, but he didn't have a name for his boards.
That day his cousin Mike crashed out and landed flat on a table in the ER with blood gushing from his mouth. Ryan looked down cringing and said, "Man your lip is bustin open, what should I do?"
Mike looked back and mumbled through his swollen mouth, "call the boards Bustin Boards."
And so it was and still remains, like the scar that still keeps Mike from getting dates.