It was summer 2001 and 21-year old founder Ryan Daughtridge had just crafted another set of prototype downhill boards in his dad's barn. He was starting to figure out the science of making really good decks, but didn't have a name or logo to put on them.
That afternoon his cousin Mike took a nasty spill and ended up on the table in the ER with a split lip. Looking down, Ryan said "Dude, your mom is going to kill me... your lip is literally bustin open."
Mike looked up in pain and mumbled through his swollen mouth, "call the company BUSTIN BOARDS." And so it was settled and still remains, like the scar that still keeps Mike from getting dates :)
If you skate, you are built different. It's just a fact. Only about 0.001% of people on the planet can do what you do.
Your nature is non-conforming, that’s why you ride. However, within skateboarding the pressure to conform can be extreme and mass produced style is bought and paid for in corporate boardrooms just like every other sport.
We think a unique individual deserves an individually crafted board. This is why we craft and build every board from scratch; and why we obsess over every detail in the process.
The skateboard industry told us it would never work because mass production is the only method. 20+ years later and over 100,000 custom boards sold... we resepectively disagree.
A 20 Year History // Against The Grain